Remember, Mazda is for providing sportier handling more than comfortable Rs 15 lakh+ cars which are plagued by uncertainty. The Mazda brand itself is just one of the numerous key areas that make it stand out among its peers in terms of performance, cost and quality. Mazda finished 2nd to Mazda in that study, so it's no surprise that Consumer Reports named the Japanese automaker the most reliable car brand for vehicles from model year 2023 (6th overall), beating future competitors like Toyota and Honda. The reliability ranks high importance for buyers searching the market to find a car that will be with them long-term as well as one free of unnecessary regular trips to service stations.
Mazda has long used a tagline of Jinba Ittai, which means horse and rider as one. This approach is consistent with the brand's goal to engineer connectivity as a feature of the driving experience. By using lighter materials, SKYACTIV technology allows for a series of changes including more efficient engines and redesigned transmissions that provide both fuel economy as well as better performance. The Mazda3's, for example, can make up to 186 horsepower despite returning a maximum of 36 mpg on the highway from its SKYACTIV-G engine. As a result, it tends to deliver more of both power and fuel economy than would competitors in the same price category like the Honda Civic or Toyota Corolla.
In terms of design, Mazda differentiates itself by using the Kodo design language. The automaker remains to have the smoothest lines, most expensive cabins and an aesthetic strong enough o give some luxury brands a run for their money. Mazda has even received recognition for its design with the 2022 Red Dot Design Award nod to interiors in Mazda CX-30. Mazda is a style-oriented brand that also offers some of the best architecture and build quality in its non-luxury class.
Mazda is a step-up item that remains affordable. One of its most popular models, the Mazda CX-5 Sports trim has an initial price at about $26,700 which is quite in line with other compact SUVs. Even at the reasonable prices, Mazda is still able to include things like adaptive cruise control and Apple CarPlay in a high-quality interior usually reserved for more expensive brands. A large part of this value proposition is a key reason Mazda boasts such a strong customer loyalty rate (with 38% of current owners choosing another Mazda for their next vehicle according to J.D. Power's 2022 Automotive Brand Loyalty Study).
Mazda is also acknowledged by the performance enthusiast community as well for its driving dynamics. Hot Take: the Mazda MX-5 Miata is perhaps one of the greatest sports cars you can buy for entry-level money. Hard to match the level of agility and driver engagement in a MiataYes, even against with higher-end sports carsCurbs at just under 2,400 poundsAlmost perfectly balanced weight distribution They always rank the MX-5 Miata right up there at or near the top of their sports car list which is a testament to Mazda's dedication to providing an outstanding driving experience.
In addition, it is great to know that Mazda has a commitment to the latest safety technologies as well. The i-ACTIVSENSE suite of driver aids, which includes blind-spot monitoring, lane-keeping assist and automatic emergency braking, all help make it one of the safest vehicles you can buy. Mazda positions the refreshed 2023 CX-5 to lead all competitors with its latest model earning a Top Safety Pick+ from the IIHS, beating rivals such as Subaru's Forester and Nissan Rogue in top safety testing.
Overall, then, Mazda finds itself somewhere in the middle for both reliability and performance while offering a unique design that places it up there with other big manufacturers. Drivers who are shopping for a car that combines practical value with rewarding driving and luxury motoring on an affordable budget will find Mazda models as the key word to everything it stands for. When you put these factors together, the result is a stand-out choice in an incredibly crowded and competitive market.